The realm of cinema witnesses constant transformations every year, with movies coming and calendars changing. However, 2023 will remain etched in our memories, not just for the films but for introducing a new term: “corporate booking.” But now, you don’t need to break a sweat, as the spectre of corporate booking has finally unveiled itself.
A Cinematic World War 3 Unfolds
From day one, fan focus shifted beyond their favourite stars’ movies, delving into the performance of other films. The boundaries have been pushed because what used to be “Book My Show,” capable of transforming an actor’s fate by selling tickets, is now stripping the entire film industry of its garb. The astounding revelation isn’t that tickets aren’t selling but that they’re selling far beyond necessity.
The Box Office Clash
In Dunki vs. Salaar, deciding the battle based on content was challenging. On one side, there was mass appeal; on the other, a family-oriented storyline – no competition but a sheer contrast. Therefore, the best way to determine which film is ahead or behind is through collections, revealing how much money each film has made.
For instance, Shah Rukh Khan’s film Dunki crossed 140 crores within 6 days in India alone, nearing the 300 crore mark worldwide. With a budget hovering around 120 crores, the hat-trick of superhit films for SRK’s brand seems almost guaranteed.
|India Collection (Net)
|₹212.22 crore (As of January 7, 2024)
|Around ₹120 Crores
|₹441.15 crore (As of January 7, 2024)
|Around ₹400 Crores
Prabhas’ film Salaar doubled its net figures to 280 crores in India alone within five days, crossing 500 crores worldwide. Yet, the catch here lies in Salaar’s hefty budget, nearly 400 crores inclusive of actors’ fees. Hence, the film needs to earn 100-120 crores more in the Indian market to be deemed Prabhas’ successful comeback.
Unprecedented Theater Drama
The unprecedented scenario unfolding in theatres is perplexing. Shows for both films, Dunki and Salaar, are either sold out or follow a similar sold-out pattern, making it challenging to grasp.
In 2023, filmmakers themselves have become keen movie watchers. The magic of making a film a hit without relying solely on the audience’s verdict has been revealed.
The real mastermind behind the apparent competition between Dunki and Salaar is deeply concealed. The reason lies in the international collection trends, a new trend started in 2023, diverging from showcasing only Indian collections.
Shifting Box Office Paradigm
Ever since this global trend emerged, the significance of Indian movies’ box office collections has been reduced to just a name. Both Dunki and Salaar face confusing trade figures, and theatre booking patterns are spinning out of control.
The truth remains that a film’s revenue doesn’t define its quality. A film made in 15 crores like Kantaara might earn 400 crores, while Tiger 3, earning 450 crores, still lacks recognition. The reason? Public power. Corporate booking and fake collections may come and go, but cinema belongs to the public, and it always will.
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